Coach to Creatives

The Clarity Journal

Tactics, Tools, and Truth for Creative Entrepreneurs

the pep talk: The time I quit in the middle


The only time I ever quit a CrossFit workout without finishing it was in 2014. I’ll spare you the details, but the workout was super long and hands-on-your-knees-every-30-seconds nasty. The worst part about it was that, unlike many other CrossFit workouts, there wasn’t a time cap. They weren’t going to cut us off after 15, 20, or even 30 minutes. You had to keep going until you finished each and every rep. 

About 15 minutes in I was completely miserable, lightheaded, nauseous, and over it. So I walked off the floor and just said to my coach, “I’m done.” 

Here’s the thing: I didn’t quit because I was miserable (that’s true of most workouts, even today). I quit because I didn’t know how long I was going to be miserable. I didn’t know how long it would take me to finish, and so I couldn’t mentally coax myself into continuing.

The theme of the Pep Talk this month has been STARTING. (You can find the previous Pep Talks here, here, and here). Starting is hard, scary, and uncertain; but starting is also exciting, inspiring, hopeful, and exhilarating. I felt these emotions when I started my business in 2017 and also when I started that workout back in 2014.

But don’t be surprised when STARTING is followed by the messy middle. The middle is harder than you expected and takes longer than you think. The middle doesn’t have the warm fuzzies of starting. The middle doesn’t have a time cap. The middle makes you want to quit.

When you get to the messy middle (and you will), remember this: the middle is where the magic happens because the middle is where most people quit.  Don’t quit before you make it through the messy middle to the satisfying end.

All my best,


the pep talkKatie Wussow